The Stationery Buyer
W Brown & Co Ltd
10 The
Street
Brackwell
Surrey
GU38 H21
Dear Sir
I would like
to take this opportunity of introducing my company to you. We have been
established for ten years and have built our business on providing satisfaction
for our customers.
If you need stationery from a dependable local
supplier at highly competitive prices, please give me a call.
We have a
very large range of items in stock and we can deliver within 24 hours from
receipt of your order.
Our brochure is enclosed for your information and
we look forward to hearing from you.
Yours faithfully
D
Bonner
'Sample of typical sales letter sent out by thousands of
companies'
Mr R Fenner
W. Brown & Co. Ltd
10 The
Street
Brackwell
Surrey
GU38 H21
Dear Mr
Fenner
20% off your next stationery order, whatever the
value,
when you complete and return the enclosed free-post
card
The next time you are about to order stationery, please
check our prices first. Not only are they very competitive, but we will give
you a 20% discount on our already low prices for your first order - whatever
the value.
Next day delivery
We have a vast range of
products in stock and we will deliver to your door before lunchtime on the day
following any order received before 4.00 pm.
We have been established
locally for ten years and we already deliver to a number of other companies,
both large and small, in your area. In fact our business has been built on our
reputation for excellent service, our ability to deliver what our customers
want when they want it and, of course, our very competitive prices.
To
receive a copy of our new brochure and price list, please complete the
free-post card enclosed and return to me within seven days.
Yours
sincerely
David Bonner
PS Remember, you could receive a
£20 discount on an order worth just £100
Here are a few points about the first letter, which makes
it far more likely to be 'binned':
- Not addressed to a named individual
- Produced in non-serif typeface which is not as effective as a serif
typeface
- Has no headline
- Contains no compelling offer
- There is no PS, which is second only to the headline in importance
- There is no call for action
You CAN make a big impression, effortlessly
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